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OVERVIEW:

We know everyone is busy during Expo and sometimes you don’t have time to do it all. So this year in addition to Lectures, we are offering two different types of classroom learning that are tailored to fit your goals and schedule. The SCA Coffee Skills Program courses are one to two days in length and upon successfully passing the exams, you earn a certificate. If your schedule doesn’t allow for that or your educational goal is a bit different, why not explore our Workshops. These are one to three hour classes (with no certificate credit) that allow you to dive deep into certain specialty coffee topics.

 

CLASSES AVAILABLE AT EXPO BELOW

To add a class to your Expo registration, click here.


THURSDAY, APRIL 19th

Cherry to Seed – Experiments in Coffee Processing

Experimentation during coffee’s processing stages is becoming more and more popular. Raisin method and dry washed processing, lactic and anaerobic fermentation, white honey and black honey. How do you keep track? What does it taste like? In this class, we will discuss these new processing methods and the thought process behind them. Following with a cupping of those coffees.

Time: 8:30 - 11:00am

Location: Room 606/607

Instructors: Kathie Hilberg

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Sustainability Essentials for the Coffee Professional

This course is an introduction to sustainability thinking in relation to coffee. Attendees will gain knowledge and skills that will enable them to identify key sustainability issues across the coffee value chain, understand unintended consequences, and take impactful action. We believe that for the specialty coffee industry to survive, and ultimately thrive, sustainable thinking must be embraced by all actors in the value chain.

Time: 12 - 4pm

Location: Room: 613/614

Instructors: Nora Burkey, Kate Fischer

Pricing:
Member Early Bird Rate: $95
Non-Member Early Bird Rate: $195
Member Regular Rate: $145
Non-Member Regular Rate: $245

Coffee Technician Workflow and Customer Communication

Customer service and understanding job flow are imperative parts of being a skilled specialty coffee equipment technician. Students will evaluate the key elements of customer service and work together as a group to apply the principles of customer service to different situations one would encounter in the field. They will identify different types of jobs and the correlating paperwork and responsibilities that should be associated with completing them. The class will collectively review and discuss the role of a technician and the limitations of that role, in relation to safety and regulations.

This workshop is designed for any current or aspiring coffee technician professionals. The content of this class is a fine example of the forthcoming Coffee Technician Skills Program

Time: 12:30 - 2pm

Location: Room: 604

Instructors: Rebecca McNelly

Pricing:
Member Early Bird Rate: $165
Non-Member Early Bird Rate: $265
Member Regular Rate: $195
Non-Member Regular Rate: $295

FRIDAY, APRIL 20th

Roast Level Exploration & Profile Design

Degree of roast has a huge impact on the flavor of coffee. In this hands-on exploratory roasting workshop you will learn how to evaluate coffee over a range from light to dark roasts and decide on an approach to roasting that considers the coffee, the customer, and the business.

Time 8:00am - 11:30am

Location: Basement of North Hand Carried Freight

Instructors: Neal Wilson

Pricing:
Member Early Bird Rate: $245
Non-Member Early Bird Rate: $345
Member Regular Rate: $295
Non-Member Regular Rate: $395

Can You Taste the Roasting System?

This workshop seeks to explore common thoughts and misconceptions in the roasting community about the flavor of coffees coming from a certain manufacturer/system of roasting machine. Through exploring this concept, students will gain a greater understanding of what elements go into the creation of a profile, what control points are specifically relevant for flavor development, and ideally walk away with a clearer perspective on coffee roasting and roasting systems.

Time 12 - 3pm

Location: Hand Carry Area

Instructors: Anne Cooper

Pricing:
Member Early Bird Rate: $245
Non-Member Early Bird Rate: $345
Member Regular Rate: $295
Non-Member Regular Rate: $395

SATURDAY, APRIL 21st

Espresso Exploration

We often only drink 1-2 different coffees while working in a café. That can lead to not knowing the possibilities of different flavor profiles. Espresso Exploration gives students the opportunity to explore various and new coffees, while also learning how to anticipate the extraction of a coffee based on roast level, processing, and maybe even age.

Time 8 - 11am

Location: Room 608/609

Instructor: Savannah Phillips

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

The New SCA Coffee Flavor Wheel

The SCA Flavor wheel is a tool designed to unify the language around coffee flavor. This class describes the development and science behind the 2016 version of the wheel. Learn how the World Coffee Research Sensory Lexicon was formed and how to use the lexicon alongside the wheel. Practice describing coffees with a wide variety of official references and start standardizing your coffee vocabulary. Improve the way you communicate within your company, with your importer, and your entire supply chain by using the coffee flavor wheel.

ALLERGEN Warning: This class requires the tasting of actual foods, including, but not limited to: Nuts, peanuts, wheat and dairy. If you have a known allergy to any of these food products, you are likely to be at risk for an allergen exposure and should probably not attend the workshop. Even if you think you can skip over the allergenic foods, there is a high risk of cross-contact with the allergens, because dozens of people will be in the class, therefore you will be at risk for allergen exposure.

Time 8:30 - 11am

Location: Room 613/614

Instructors: Thomas Ameloot

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Advanced Customer Service

Going beyond the Customer Service Essentials class to include hospitality, internal customer service as well as mock interactions that highlight how to handle customer service issues. We will take a look at store layout opportunities, menu design and layout, handling issues and problems, and customer service to and from your vendors.

Time 12 - 1:30pm

Location: Room 608/609

Instructors: Emeran Langmaid

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Water Chemistry and the SCA Water Booklet

Dive into the chemistry of water and how it effects all coffee beverages in this interactive class. This special workshop begins with the basics of water chemistry, explains the SCA water booklet, and practices altering water chemistry to effect the physical and flavor dynamics of brewed coffee. We will learn some chemistry but also spend lots of time tasting and making coffee. Learn how to measure your water, understand where you want to go with it, and treat it in order to make the best tasting coffee possible while keeping your equipment safe.

Time 12 - 2:30pm

Location: Room 613/614

Instructor: Marco Wellinger

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Train the Barista Trainer

Training is one of the most important and overlooked aspects in the café environment. Often, trainers are pulling from just their own training experience, which can lead to a poor experience with the staff. This course will help café owners and managers take a holistic and flexible approach to building a training program, and learn the ways different adults absorb information. The train the trainer model is a successful approach to delegating the task of training to motivated and incentivized staff.

Time 2 - 4:30pm

Location: Room 608/609

Instructors: Mark Hundley

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Farm Workers: Risk Mitigation and Sustainability in Your Supply Chains

Farmworkers are the most vulnerable group involved in coffee production. However, we know little about their situation and challenges. In addition, new legislation makes this issue more relevant to coffee companies in every link of the supply chain. This workshop will cover the key areas that make farmworker issues relevant to the coffee supply chain (compliance, labor supply, brand risk, social justice) and explore specific initiatives that companies on every side and at every link in the coffee supply chain could take to manage risk and improve sustainability of the situation of farmworkers in their own supply chains.

Time 3 - 5pm

Location: Room 613/614

Instructors: Miguel Zamora

Pricing:
Member Early Bird Rate: $45
Non-Member Early Bird Rate: $145
Member Regular Rate: $95
Non-Member Regular Rate: $195


Sunday, april 22nd

Espresso Exploration

We often only drink 1-2 different coffees while working in a café. That can lead to not knowing the possibilities of different flavor profiles. Espresso Exploration gives students the opportunity to explore various and new coffees, while also learning how to anticipate the extraction of a coffee based on roast level, processing, and maybe even age.

Time 8 - 11am

Location: Room 608/609

Instructors: Savannah Phillips

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Heat Transfer and the Roast Machine

This workshop is designed to explore the roasting process and machine with regards to the measurement and control of heat transfer. Focusing on defining key terminology and concepts, investigating the nuances of measuring heat energy with thermocouples, and how to use typical controls on a roasting machine to make it operate in a desired way, this workshop is sure to be a good source of knowledge for any coffee roasting professional.

Time: 9am - 12pm

Location: Basement of North Hand Carried Freight

Instructor(s): Rob Hoos, Jim Brady

Pricing:
Member Early Bird Rate: $245
Non-Member Early Bird Rate: $345
Member Regular Rate: $295
Non-Member Regular Rate: $395

Brewing Equipment Theory: The Essentials of Coffee Brewing Equipment Focusing on Operation, Application, and Functionality

This workshop explains how the various commercial brewing machines work; specifically, the difference between how pressure brew and gravity brew systems operate. Attendees will walk away understanding the fundamental description of the mechanical processes involved in each version of brewer, and through the practical, hands on lab students will understand how the machines work in the real world.

This workshop is designed for any current or aspiring coffee technician professionals. The content of this class is a fine example of the forthcoming Coffee Technician Skills Program

Time 9am - 12pm

Location: Room 602/603

Instructors: Shad Baiz

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

The New SCA Coffee Flavor Wheel

The SCA Flavor wheel is a tool designed to unify the language around coffee flavor. This class describes the development and science behind the 2016 version of the wheel. Learn how the World Coffee Research Sensory Lexicon was formed and how to use the lexicon alongside the wheel. Practice describing coffees with a wide variety of official references and start standardizing your coffee vocabulary. Improve the way you communicate within your company, with your importer, and your entire supply chain by using the coffee flavor wheel.

ALLERGEN Warning: This class requires the tasting of actual foods, including, but not limited to: Nuts, peanuts, wheat and dairy. If you have a known allergy to any of these food products, you are likely to be at risk for an allergen exposure and should probably not attend the workshop. Even if you think you can skip over the allergenic foods, there is a high risk of cross-contact with the allergens, because dozens of people will be in the class, therefore you will be at risk for allergen exposure.

Time 9:30am - 12pm

Location: Room 613/614

Instructors: Ildi Revi

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Water Chemistry and the SCA Water Booklet

Dive into the chemistry of water and how it effects all coffee beverages in this interactive class. This special workshop begins with the basics of water chemistry, explains the SCA water booklet, and practices altering water chemistry to effect the physical and flavor dynamics of brewed coffee. We will learn some chemistry but also spend lots of time tasting and making coffee. Learn how to measure your water, understand where you want to go with it, and treat it in order to make the best tasting coffee possible while keeping your equipment safe.

Time 9:30am - 12:00pm

Location: Room 608/609

Instructors: Marco Wellinger

Pricing:
Member Early Bird Rate: $195
Non-Member Early Bird Rate: $295
Member Regular Rate: $245
Non-Member Regular Rate: $345

Designing Your Customer's Experience Using Cutting Edge Specialty Coffee Research

Meeting the needs of the specialty coffee consumer is crucial in the success of any coffee business. How well do you know your customers? For the past 5 years, SCA has been conducting a variety of research studies aimed at increasing our understanding of the specialty coffee consumer. These studies range from qualitative focus-group sessions to quantitative survey-based research. This workshop will explore insights from each study, inspire thought and conversation around identifying who your consumer is and how to better meet their needs. You will engage in activities, receive copies of each report, and develop a design for the experience you want to create for your customers.

Time 10am - 12:30pm

Location: Room 613/614

Instructors: Heather Ward, Jan Anderson

Pricing:
Member Early Bird Rate: $165
Non-Member Early Bird Rate: $265
Member Regular Rate: $195
Non-Member Regular Rate: $295<b data-preserve-html-node="true"