Thank you for your interest in covering the Specialty Coffee Expo, the largest coffee event in North America, attracting more than 13,000 attendees from more than 75 countries every year.

Expo features hundreds of exhibitors showcasing their most innovative products and competing for the show’s Best New Product and Design Lab awards. On the Expo show floor, visitors can network with professionals from across the industry, including producers, importers, and baristas at the Cupping Exchange, meet coffee roasters from around the globe in the Roaster Village, and coffee researchers in the Scientific Poster Session. Those seeking educational experiences will find dozens of lectures and courses from the SCA’s Coffee Skills Program, covering a wide array of topics of interest to coffee professionals.

The complimentary media badge grants you access to the Expo press room, the official launch party and after party, lectures, interactive exhibits, and the show floor.  


*In order to qualify for a media badge, all representatives must meet specific criteria as defined in the Media Policies document. All media badge applications will be carefully reviewed by the Specialty Coffee Association. The Expo media badge grants access to the World Coffee Championship stands but does not grant access to the stages. For more information or to apply, click here.