Since the first plants came to Guatemala in the mid-1700s, coffee has been a catalyst for the economy and development of the country.  

Nowadays, coffee production is recognized as intangible heritage of the country and is still one of the main agricultural exports products, and its quality keeps it in the top-of-mind of roasters and consumers.

Despite being small in size, Guatemala is a very diverse country in terms of topography, microclimates, and culture. The country offers a variety of ecosystems that have an impact on the quality of coffee.

Guatemala was the first origin country to come up with the idea of profiling coffee regions, showing to consumers that varietals, microclimates, and growing conditions have a huge impact on coffee taste.

These profiles describe the most relevant characteristics of the coffees produced within a region; however, when analyzing a coffee individually you will be surprised with its complexity.

All Guatemalan Coffees develop a delicious aroma, bright acidity, consistent body and delicate sweetness. The international coffee industry, the specialized market actors, roasters and importers recognize its quality, due to the successful regionalization and promotion strategy that the Guatemala National Coffee Association (Anacafé) has implemented in the last 25 years with the traditional Guatemalan Coffees brand.

Today, it’s time to innovate and reinvent, with a strategy and image that occupies a distinctive place in the minds and hearts of consumers.

This strategy stems from the search for alternatives to improve the income of over 125,000 coffee producers and their families in Guatemala and benefit the entire coffee supply chain. With this, increase the international consumption of Guatemalan Coffees in a long term and sustainable way, one that will transform the future of everyone involved.