Thank you for your interest in covering the Specialty Coffee Expo, the largest coffee event in North America, attracting more than 13,000 attendees from more than 75 countries every year.

Expo features hundreds of exhibitors showcasing their most innovative products and competing for the show’s Best New Product and Design Lab awards. On the Expo show floor, visitors can network with professionals from across the industry, including producers, importers, and baristas at the Cupping Exchange, meet coffee roasters from around the globe in the Roaster Village, and coffee researchers in the Scientific Poster Session. Those seeking educational experiences will find dozens of lectures and courses from the SCA’s Coffee Skills Program, covering a wide array of topics of interest to coffee professionals.

The complimentary media badge grants you access to the Expo press room, the official launch party and after party, lectures, interactive exhibits, and the show floor.  



Vicente Partida
SCA Director of Communications


Press Events

Press Conference: Welcome from SCA, Host Sponsor Chemex, and Portrait Country Burundi

  • Friday, April 12th

  • 9:30am

  • Boston Convention and Exhibition Center

  • Room 258A, Level 2

Press Event: SCA Certified Home Brewer Program Demo - Presented by SCA Chief Research Officer Peter Giuliano

  • Saturday, April 13th

  • 11:00am

  • Boston Convention and Exhibition Center

  • Certified Home Brewer Display @ The Commons, Hall A, Aisle 600-800

The following manufacturers of SCA Certified Home Brewers will be hosting individual demo session at the display, open to all visitors:

  • Breville: Friday, 10:30am – 12:00pm

  • Technivorm: Friday, 12:00pm – 1:30pm

  • OXO: Friday, 2:00pm – 3:30pm

  • Brim: Saturday, 12:00pm – 1:30pm

  • Brim: Saturday: 2:00pm – 3:30pm

  • Breville: Saturday: 4:00pm – 5:30pm

Click here for the full schedule of events

Media Badge Collection Information

In Boston, Media Badges will be available in the Press Room in Room 102B, Level 1, not at registration. Credentials will not be mailed. Please bring your confirmation letter, along with your government-issued photo ID and media outlet ID (if applicable) with you to the Specialty Coffee Expo Press Room in order to receive your official media badge.

Press Room Hours 

  • Wednesday, April 10th 1:00pm-5:00pm

  • Thursday, April 11th                         9:00am-5:00pm

  • Friday, April 12th                             9:00am-5:00pm

  • Saturday, April 13th                         9:00am-5:00pm

  • Sunday, April 14th                           9:00am-4:00pm

*In order to qualify for a media badge, all representatives must meet specific criteria as defined in this Media Policies document. All media badge applications will be carefully reviewed by the Specialty Coffee Association. The Expo media badge grants access to the World Coffee Championship (WCC) stands but does not grant access to the stages. For more information on the WCC and to apply, click here.