After thirty years, Specialty Coffee Expo will join other SCA trade shows by rebranding as World of Coffee, with the first North American event under this name set to take place April 10-12, 2026 in San Diego. The final event under the Specialty Coffee Expo name will take place in Houston from April 25-27, 2025.

Renaming Expo to World of Coffee will bring North America’s premier coffee trade show into the globally recognized World of Coffee brand, reinforcing the SCA’s commitment to international growth, collaboration, and innovation in the specialty coffee industry.

We hope you join us for this next chapter in Specialty Coffee Expo's history. See you in San Diego.