Free & Open for all Expo attendees to explore Green Coffee Resources
A new show feature for 2024 - Green Coffee Connect is an area of the show created to foster thriving green coffee industry relationships.
En este 2024 hemos creado un nuevo programa: Green Coffee Connect, el cual es un espacio de la Expo creada para promover las relaciones promisorias en la industria del café.
Welcome to Green Coffee Connect, presented by Barista Attitude, an event at the forefront of fostering inclusive business relationships within the coffee industry. In 2024, our event will offer a dynamic platform for participants to engage in enriching learning experiences and forge valuable connections.
Join us for Green Coffee Conversations, where industry experts share their insights and expertise, offering participants invaluable lessons to elevate their coffee businesses. Additionally, our Private Buyer/Seller Meetings provide a unique opportunity for meaningful discussions and potential trading opportunities, fostering collaboration and innovation.
At Green Coffee Connect, we believe in the power of connection and knowledge-sharing to drive positive change within the coffee community. Best of all, participation is entirely free, ensuring accessibility for all who wish to join us on this journey of growth and collaboration. Don't miss out on this opportunity to connect, learn, and thrive at Green Coffee Connect 2024
Bienvenido a Green Coffee Connect, un programa patrocinado por Barista Attitude como un evento a la vanguardia que fomenta las relaciones comerciales inclusivas dentro de la industria del café. En 2024, nuestro evento ofrecerá una plataforma dinámica para que los participantes se involucren en enriquecedoras experiencias de aprendizaje y forjen valiosas conexiones.
Únase a nosotros en las Green Coffee Conversations, en las que expertos del sector compartirán sus conocimientos y experiencias, ofreciendo a las participantes lecciones de valor incalculable para crecer sus negocios de café. Además, nuestras Reuniones Privadas de Compradores y Vendedores ofrecen una oportunidad única para entablar conversaciones significativas y potenciales oportunidades comerciales, fomentando la colaboración y la innovación.
En el Green Coffee Connect, creemos en el poder de la conexión y el intercambio de conocimientos para impulsar un cambio positivo dentro de la comunidad del café. Lo mejor de todo es que la participación es totalmente gratuita, lo que garantiza la accesibilidad para todos los que deseen unirse a nosotros en este viaje de crecimiento y colaboración. No se pierda esta oportunidad de conectar, aprender y crecer en Green Coffee Connect 2024.
Green Coffee Connect Schedule of Events
More information about specific sessions and features are available in the feature descriptions below.
Friday, April 12
10:00am - 1:00pm
9:00am - 10:00am
Registration Support
10:00am - 10:15am
Green Coffee Connect Welcome by Kim Elena Ionescu
10:15am - 10:35am
TALK
Sustainable Compliance: A Case Study in Practice on the EUDR
10:35am - 11:10am
PANEL
From Compliance to Consumer Connection: Crafting Sustainable Coffee Practices & Engaging Buyers
11:10am - 11:30am
Q&A Session
11:30am - 11:45am
Coffee Break
11:45am - 12:15pm
WORKSHOP
Capturing a Coffee Brand Essence Through Storytelling
12:15pm - 12:45pm
WORKSHOP
Developing Your Coffee Brand Narrative: A Workshop on Storytelling Success
12:45pm - 1:00pm
Q&A Session
Saturday, April 13
10:00am - 12:30pm
10:00am - 11:00am
Cupping
Differentiated Coffee Cupping
11:30am - 12:30pm
Cupping
Meta-Cupping: Added Value in Your Cup from Extrinsic and Intangible Attributes
Cupping Sessions are limited to 50 attendees each on a first-come, first-served basis.
Sunday, April 14
10:00am - 1:00pm
10:00am - 10:15am
Green Coffee Connect Welcome
10:15am - 10:35am
TALK w/ TASTING
Meta-Cupping: Added Value in Your Cup from Extrinsic and Intangible Attributes
10:35am - 11:10am
PANEL
Meta-Cupping: Added Value in Your Cup from Extrinsic and Intangible Attributes
11:10am - 11:30am
Q&A Session
11:30am - 11:45am
Coffee Break
11:45am - 12:05pm
TALK
Trading Alternative-Processing Coffees: Advantages and Pitfalls
12:05pm - 12:40pm
PANEL
Trading Alternative-Processing Coffees: Advantages and Pitfalls
12:40pm - 1:00pm
Q&A Session
Green Coffee Conversations
Free & Open Sessions for All Expo Attendees
Tailored to suit invited guests of Green Coffee Connect, this informal series of Talks will be hosted by industry experts, professionals, academics, and entrepreneurs to foster continued learning and growth within this vital specialty coffee sector.
Este espacio incluirá una serie de charlas diseñadas a la medida de los invitados a Green Coffee Connect, las cuales serán organizadas por expertos de la industria, profesionales, académicos y empresarios para fomentar el aprendizaje y el crecimiento continuos dentro de este sector de los cafés especiales.
Events
Eventos
Friday, April 12 Viernes, 12 de Abril
10:00am - 10:15am
Sustainable Compliance: A Case Study in Practice on the EUDR
Cumplimiento de la normativa sostenible: Un Estudio de Caso Práctico sobre el EUDR
Pedro Manga, Caravela
Navigate sustainable compliance strategies for coffee sellers, aligning environmental synergy with regulations. Gain actionable steps to drive positive change and enhance your organization's EUDR compliance.
Navegue estrategias de cumplimiento sostenible para vendedores de café, alineando sinergias ambientales con regulaciones. Obtenga pasos concretos para impulsar un cambio positivo y mejorar el cumplimiento del EUDR de su organización.
Friday, April 12 Viernes, 12 de Abril
10:35am - 11:10am
From Compliance to Consumer Connection: Crafting Sustainable Coffee Practices & Engaging Buyers
Conectando la sostenibilidad con los Clientes: Creando Prácticas Sostenibles de Café para Atraer Compradores
Pedro Manga, Caravela
Vava Angwenyi, Vava Coffee & Gente Del Futuro
Aleco Chigounis, Red Fox Coffee
Discover how to transition from compliance to consumer connection (and market fit!), designing sustainable coffee practices that engage buyers effectively. Gain insights into building meaningful connections and driving sustainability in the coffee industry.
Descubra cómo pasar del cumplimiento a la conexión con el consumidor, diseñando prácticas sostenibles de café que involucren a los compradores de manera efectiva. Obtenga ideas para construir conexiones significativas y promover la sostenibilidad en la industria del café.
Friday, April 12 Viernes, 12 de Abril
11:45am - 12:15pm
Brewing Coffee and Stories: Captivating Your Audience
Preparando Café e Historias: Cautivando a tu Audiencia
Amaris Gutierrez, Joe Coffee Roasters
Vava Angwenyi, Vava Coffee & Gente Del Futuro
Experience the captivating blend of coffee and storytelling with our speaker, showcasing how compelling narratives resonate with audiences. Learn to craft your own brand narrative for lasting impact and deeper customer connections. Discover the unique flavor of coffee paired with engaging stories in the coffee industry.
Experimenta la cautivadora combinación de café y narrativa con nuestra oradora, mostrando cómo las narrativas convincentes resuenan con las audiencias. Aprende a crear tu propia narrativa de marca para un impacto duradero y conexiones más profundas con los clientes. Descubre el sabor único del café junto con historias atractivas en la industria del café.
Friday, April 12 Viernes, 12 de Abril
12:15pm - 1:00pm
Capturing a Coffee Brand Essence Through Storytelling
Capturando la Esencia de Marca de Café a través de Storytelling.
Monica R Bolek, Tribelanders
Amaris Gutierrez, Joe Coffee Roasters
Vava Angwenyi, Vava Coffee & Gente Del Futuro
Learn the basics to start creating your storytelling. Prepare and start crafting compelling coffee brand narratives that engage audiences and differentiate your brand purpose and value proposition effectively. Gain techniques to leave a lasting impact on customers (and stakeholders) and achieve storytelling success in the coffee industry.
Saborea experiencias de contar historias de café desde adentro hacia afuera. Conéctate con reflexiones compartidas sobre la narración de historias y las oportunidades para elaborar un enfoque estratégico para vincular productos y marcas con consumidores y posibles compradores a través de narrativas auténticas. Reflexiona sobre la relación dinámica entre la narración de historias, la emoción y explora cómo contribuye a construir conexiones con los consumidores o compradores.
Sunday, April 14 Domingo, 14 de Abril
10:30am - 12:00pm
Meta-Cupping Discussion: Unlocking Added Value Through Extrinsic Coffee Attributes
Meta-Catación: Compendiendo el Valor Agregado a través de Atributos Extrínsecos del Café
Kim Elena Ionescu
Tyler Youngblood
Thaleon Tremain
Gain insights into unlocking added value through coffee's extrinsic attributes via Meta-Cupping. Explore affective tasting and extrinsic attributes of coffee, spanning from economic to social and environmental impact, enhancing holistic evaluation skills. Learn from case studies and an in-depth understanding of the Coffee Value Assessment to elevate discernment and appreciation, enhancing your understanding of coffee's essence.
Obtenga conocimientos para comprender el valor agregado a través de los atributos extrínsecos del café. Explore la catación afectiva y los atributos extrínsecos del café, abarcando desde impactos económicos hasta sociales y ambientales, mejorando las habilidades de evaluación holística. Aprenda de estudios de caso y una comprensión profunda de la Evaluación de Valor del Café para elevar el discernimiento y su comprensión de la esencia del café.
Sunday, April 14 Domingo, 14 de Abril
12:00pm - 1:30pm
Conversation on Trading Alternative-Processing Coffees: Advantages and Pitfalls
Comercialización de cafés de proceso o diferenciados: ventajas y desafíos
Mario Fernandez
Hernando Tapasco
Jorge Cuevas
Gain insights into the current market trends for trading alternative-processing coffees, exploring flavor diversity and processing methods' impact. Learn strategies for quality optimization and uncover hidden costs through an in-depth panel discussion on processing techniques.
Obtén conocimientos sobre las tendencias actuales del mercado para el comercio de cafés de proceso, explorando la diversidad de sabores y el impacto de los métodos de procesamiento. Aprende estrategias para optimizar la calidad y descubrir costos ocultos a través de una discusión en profundidad en un panel sobre técnicas de procesamiento.
Green Coffee Conversations
Speakers & Panelists
Amaris Gutierrez-Ray
VP of Coffee, Joe Coffee Company
Amaris Gutierrez-Ray is the VP of Coffee for Joe Coffee Company in New York City. She is also the founder of the Women in Coffee Project. A lover of stories and the people that tell them, she has always been interested in the culture and communities of the world in coffee. Both inside and outside the workplace, she's focused on gender, equity, and positively shifting the human patterns that shape our world
Hernando Antonio Tapasco González
Q Processing instructor, Cereza Company
Agronomist and Q Grader cupper with 20 years of experience as a cupper. Q Processing instructor and expert certified by Coffee Quality Institute, he has worked training producer families to improve their processing practices seeking the differentiation of cup profiles.
Jorge Cuevas
Chief Coffee Officer, Sustainable Harvest
Jorge Cuevas is the Chief Coffee Officer for Sustainable Harvest Coffee Importers. Jorge has extensive experience in working with producer organizations, being a coffee professional since 1995 when he began his career in Oaxaca, Mexico. Throughout his journey in the coffee industry he has been a member of the SCA Sustainability Committee, a Board member at the Coffee Quality Institure and currently serves in Fairtrade USA Coffee Impact Advisory Board. Upon the acquisition of Sustainable Harvest by Sucafina in 2023 he joined the IMPACT Ambassador Program to promote Sustainability across global suppply chains. His personal passion is helping farmers reach the economic potential of their hard work and collaborating with roasters in developing transparent long-term coffee partnerships with growers.
Marcelo Urtado
Agronomic Engineer, Fazenda Três Meninas
Marcelo Urtado is an agronomist, master in environmental technology, arborist, and partner at Fazenda Três Meninas. Marcelo is also the president of the Cerrado’s Water Consortium, a collaborative platform where members work to assist producers in water production. Marcelo is in charge of managing the technical and post-harvest aspects at Fazenda Três Meninas, focusing on the production of specialty coffees with a positive impact on the environment and society.
Monica R Bolek
Journalist, Tribelanders
Monica Ramirez Bolek, Head of Content at Tribelanders, a Storytelling Lab and content hub, is dedicated to fostering creativity and crafting storytelling strategies for the education sector and personal/commercial brands.
As the host and producer of the Taster Tales Podcast, Monica draws inspiration from coffee cuppers and tasters worldwide, uncovering stories behind various beverages. Taster Tales evolved into a collection of conversations aimed at uncovering the stories behind the tasters, serving as a prototype to reconnect Monica with her roots as a journalist. Her journalism career was launched at CNN Radio and later as a TV host at La TV Show in Ecuador.
With experience as a project manager at organizations like the Coffee Quality Institute and the World Food Programme, Monica worked closely with diverse communities in Latin America, enriching her understanding of their stories and perspectives.
Monica's career as a communicator and journalist includes roles as Communications Director at the Andean Parliament and as consultant to organizations such as the Colombian Presidency—Victims Unit.
Olga Lucia Botero
Q Grader - Coffee Quality Control
She is a Q grader, with more than 10 years of experience in the coffee sector as a coffee quality analyst, she has supported coffee marketing processes with coffee producer associations in Colombia.
Pedro Manga
Sustainability & Impact Coordinator, Caravela Coffee
With dual degrees in Chemical Engineering and Biology, and a Master’s in Environmental Sciences, Pedro specializes in designing environmental and social impact assessment methodologies. He has experience in developing learning programs that encourage a responsible use of natural resources. As the Sustainability & Impact Coordinator for Caravela Coffee, Pedro integrates comprehensive impact assessments within Latin American coffee communities, crafting communication and reporting strategies to inspire stakeholders throughout the coffee supply chain. His work is dedicated to fostering sustainable practices and highlighting their value in the global specialty coffee industry.
Thaleon Tremain
Co-Founder & CEO, Pachamama Coffee
Thaleon Tremain is the co-founder and CEO of Pachamama Coffee Cooperative, a farmer-owned roaster and retailer of organic coffee based in Sacramento, California. Thaleon has been employed by coffee farmers since 2003 and is an advocate for smallholder producers and sustainable coffee. Pachamama’s grassroots approach to economic development, where producers collectively organize themselves to access better markets downstream, builds on Thaleon’s experience working for a small agricultural co-op in Bolivia. An advocate for farmer cooperatives as a sustainable model to promote economic development and financial independence, Thaleon lives in Sacramento with his wife and two sons.
Vava Angwenyi
Founder, Exporter, Producer, Author, Chief Coffaholic
A sustainable farming advocate, author, lapsed Q grader and business owner.
Vava runs a social enterprise- Vava coffee ltd. that exports ,roasts & consults on coffee value chains. Her company was voted Best for the World B-corp Community Honoree in 2019 .
Vava also is also the co-founder Gente del Futuro & is behind the only specialty coffee shop & school , la dulce toro cafe in lamu town the oldest and best preserved Swahili settlement on the East African Coast- a UNESCO world heritage site.
With her social enterprise business the company exports coffee, roasts for local consumption and consults on coffee value chains, the organisation aims to contribute to better future prospects for coffee communities and the industry as a whole. The company ensures sustainable livelihoods for the people and communities in which it works. Vava’s vision is to challenge the status quo and promote positive social disruption within the coffee industry. This vision comes from an inborn passion for transformative change and a drive to promote the sustainable production of coffee by tracing the production of high quality coffee beans to the independent smallholder coffee farmer, who works day in and day out, against major obstacles and with meager resources to produce some of the world’s best tasting coffees, often without an understanding or appreciation of the final fruits of their labor.
Green Coffee Connect Cupping Room
Sala de catación Green Coffee Connect
Free & Open Cupping Sessions for All Expo Attendees (Maximum 50 Attendees)
This is a very important part of the Green Coffee Connect, where participants will be offered a unique sensory exploration space. The main feature of this tasting space will be the possibility to explore aspects of the new coffee value assessment format developed by the SCA (CVA), as well as the opportunity for participants to learn about the intrinsic and extrinsic values of coffee.
Este es un espacio muy importante del Green Coffee Connect , en donde se ofrecerá a los participantes un espacio de exploración sensorial única. Este espacio de catación tendrá como característica principal la posibilidad de explorar aspectos del nuevo formato de evaluación del valor de café desarrollado por la SCA (CVA), así como los participantes tendrán la oportunidad de aprender sobre temas de los valores intrínsecos y extrínsecos del café.
Schedule of Events
Programa de eventos
Free & Open Cupping Sessions for All Expo Attendees
Saturday, April 13 Sábado, 13 de Abril
10:00am - 11:00am
Differentiated Coffee Cupping Lead by Hernando Tapasco with 5 Expert Cuppers
Catación de cafés Diferenciados
Engage in a unique coffee cupping session showcasing flavor variations from one farm processed differently. Gain insights and evaluation techniques from experts to explore the sensory world of coffee deeply, using the Coffee Value Assessment (CVA).
Participe en una sesión única de cata de café que muestra variaciones de sabor de una finca procesada de manera diferente. Obtenga conocimientos y técnicas de evaluación de expertos para explorar el mundo sensorial del café en profundidad, utilizando la nueva Evaluación de Valor del Café (CVA en inglés).
Saturday, April 13 Sábado, 13 de Abril
11:30am - 12:30pm
Meta-Cupping: Added Value in Your Cup from Extrinsic and Intangible Attributes Lead by Peter Giuliano and Other Special Invitees
Meta-Catación: el valor agregado en su taza a través de atributos extrínsecos e intangibles
Engage in Meta-Cupping to explore affective tasting and extrinsic attributes of coffee, spanning from economic, to social and environmental impact, enhancing holistic evaluation skills. Evolve your coffee appreciation by delving into broader significance beyond flavor in this immersive tasting experience using the Coffee Value Assessment (CVA).
Participe en una sesión única de cata de café que muestra variaciones de sabor de una finca procesada de manera diferente. Obtenga conocimientos y técnicas de evaluación de expertos para explorar el mundo sensorial del café en profundidad, utilizando la nueva Evaluación de Valor del Café (CVA en inglés).
Green Coffee Connect Cuppings Supported by
Green Coffee Connect Matchmaking
Encuentros de Green Coffee Connect
Access to this program in Green Coffee Connect is for registered attendees who have opted in to participate in ‘Green Coffee Buyers & Sellers Program’ at Expo Registration.
El acceso a este programa en Green Coffee Connect es para los asistentes registrados que han seleccionado participar en el "Programa de Compradores y Vendedores de Café Verde" en el registro de la Expo.
To assist in the formation of new green coffee trade relationships, Green Coffee Connect includes a digitally hosted matchmaking service to facilitate the introductions of green coffee buyers to sellers. This exclusive service is available to Expo attendees who have opted in to participating in the “Green Coffee Buyers & Sellers Program” and have identified themselves as holding a following occupation during badge registration and checkout. These registrants will be added to the program and classified as follows:
BUYERS
COMPRADOR
Coffee Buyer | Comprador de café
Importer | Importador
Roaster | Tostador
SELLERS
VENDEDOR
Coffee Producer / Grower | Productor de café
Exporter | Exportador
En las próximas semanas, se incluirán en el programa a las personas inscritas y se les invitará automáticamente por correo electrónico para registrarse, seleccionar las características y preferencias del café verde y usar el servicio digital para sincronizar y conectarse con compradores o vendedores potenciales durante la Expo.
¿Tiene preguntas? Envíanos un correo electrónico a exporeg@sca.coffee
In the coming weeks, these registered attendees will be included in the program and will automatically receive invitations and instructions via email to login, select green coffee characteristics and preferences, and use the digital service to match and connect with potential business prospects at Expo.
Questions? Email us on exporeg@sca.coffee
Para contribuir a establecer nuevas relaciones comerciales de café verde, Green Coffee Connect incluye un servicio digital de búsqueda de contactos para facilitar la presentación de los compradores y vendedores de café verde. Este servicio exclusivo está disponible para los asistentes a la Expo que hayan optado por participar en el "Programa de Compradores y Vendedores de Café Verde" (Green Coffee Buyers & Sellers Program) y hayan seleccionado una de las siguientes ocupaciones durante el registro a la Expo. Estas personas que se han registrado como interesados y pertenezcan a estas ocupaciones se incluirán dentro del programa de la siguiente forma:
Meeting Spaces
Salas de Reuniones
Four complementary meeting rooms are available for use at a first-come, first-served basis at Rooms E272a, E272b, E272c, and E272d, located within the Green Coffee Connect space. To avail of these spaces at anytime during the show, head to the Green Coffee Connect area and check in with the meeting room attendant on site who will lead you to an open meeting room for the duration of your session.
Además de este espacio, hay cuatro salas de reuniones complementarias disponibles por orden de llegada en las salas: E272a, E272b, E272c y E272d. Para utilizar estos espacios en cualquier momento de la Expo, diríjase al espacio de Green Coffee Connect y regístrese con el encargado de la sala de reuniones, quien le conducirá a una sala disponible para que usted pueda tener su reunión.
Green Coffee Connect is Proudly Supported by
Green Coffee Connect cuenta con el patrocinio de
Interested in supporting green coffee trade at Specialty Coffee Expo and beyond? Contact us.