A bustling meeting point on the show floor.

The Roaster Village serves a key meeting point at SCA trade shows for attendees to talk to small roaster and boutique green coffee importers who showcase the latest trends in coffee sourcing, handling, roasting, brewing, and distribution.

  • All potential Roaster Village exhibitors must complete the online 2025 Specialty Coffee Expo Roaster Village Exhibitor Application.

    • Newly added qualifiers include:

      • Exhibiting company/brand must be a specialty coffee roaster or green coffee importer,

      • Tastings and/or cuppings must be available at the company/brand’s Roaster Village booth,

      • Company must meet the criteria to be considered by the SCA as a small or medium membership classification, with annual revenue not exceeding $5 million USD.

  • If an applicant meets all criteria and is accepted to exhibit, the exhibitor will then choose a booth on a first-come, first-served basis.

  • No more than one company can exhibit at a single booth.

Roaster Village Pricing

2025 Roaster Village Stand Includes:

Stand 8Lx39Hx19W

One (1) 120v 20 amp outlet

NEW for 2025 Branded kick panel with company supplied logo. Artwork must be uploaded by Dec. 1st and booth must be paid for in full.

  • Two (2) Exhibitor staff badges.

  • Up to two (2) additional Expo 3-Day Staff badges for $125

  • Five (5) 2-day Exhibit Hall badges to give to customers

  • Use of the Exhibit Hall Clean Up Station with sinks

  • One 7” x 44” company name sign (black block letters on white card stock)

  • Basic listing in the official Expo mobile app

Milk/Water/Ice can be purchased from concessions as these services will not be provided with the booth space

Member: $2396

Non-Member: $3349

New for 2025

Roaster Village is Supported By

Roaster Village Title Sponsor

Exhibitor Resources