A bustling meeting point on the show floor.

The Roaster Village serves a key meeting point at SCA trade shows for attendees to talk to small roaster and boutique green coffee importers who showcase the latest trends in coffee sourcing, handling, roasting, brewing, and distribution.

All potential Roaster Village exhibitors must complete the online 2025 Specialty Coffee Expo Roaster Village Exhibitor Application .
- Newly added qualifiers include:
  - Exhibiting company/brand must be a specialty coffee roaster or green coffee importer,
  - Tastings and/or cuppings must be available at the company/brand’s Roaster Village booth,
  - Company must meet the criteria to be considered by the SCA as a small or medium membership classification, with annual revenue not exceeding $5 million USD.
If an applicant meets all criteria and is accepted to exhibit, the exhibitor will then choose a booth on a first-come, first-served basis.
No more than one company can exhibit at a single booth.

2025 Roaster Village Stand Includes:

Stand: 8L x 39H x 19W with a branded kick panel (95.188in w x 39.062in h)
Graphic should be .AI, .EPS, or .PDF with raster images set at no less than 72 dpi at full size.
One (1) 7” x 44” company name sign (black block letters on white card stock) and a Basic listing in the official Expo mobile app
Two (2) Exhibitor staff badges, Up to two (2) additional Expo 3-Day Staff badges for $125
Five (5) 2-day Exhibit Hall badges to give to customers
Use of the Exhibit Hall Clean Up Station with sinks

One (1) 120v 20 amp outlet

Equipment Provided With the Booth:

Manual Brewing: Timemore Crystal Eye Turbo dripper and 600ml server, (1) Brewista Kettle*
Milk/Water/Ice can be purchased from concessions as these services will not be provided with the booth space
Alternative milks will be provided by Pacific Foods Barista Series; Oat, Almond, Soy, Hemp and Coconut

**Damage to units, including placing own signage/stickers on display, will be the responsibility of the exhibitor.**

*Brewista is the exclusive kettle sponsor- all kettles in village must be Brewista. Villagers can bring their own as long as it is Brewista or Bonavita brand.

Sponsored Equipment Opt In: