Lecture Description
Our coffee community is very supportive, and we love to see our fellow competitors in major grocery retailers. Getting the meeting with a buyer is hard and getting the “yes” is the exciting part and then the real work begins. This session will discuss the toll gates needed to be successful in launching into retail and the right type of investment that is needed based upon the brand and product. Every brand and product are different and an understanding of go to market basics can help brands succeed at retail.
Date: Saturday, April 13, 2024
Time: 1:00pm - 2:00pm
Room Number: S401ABC
Instructor
Manuela Mishler (she/her)
Vice President of Marketing & Business Management, Luna Gourmet Coffee & Tea Company
Manuela Mishler has carved an impressive niche for herself as the Vice President of Marketing & Business Management in the thriving world coffee. Manuela's journey in the food and beverage and coffee industry is a testament to her passion and strategic acumen. Blending her coffee and marketing expertise Manuela has developed and executed varying levels of programs for multiple brands in retail America. Her ability to understand brands, consumer trends and to adapt to each retailer sets her campaigns apart.