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Brewing Change: Interpreting and Evolving Specialty Coffee Mindsets on Value Distribution

Lecture Description

What are the mindsets currently dominant in the perception of value creation and distribution across the specialty coffee system? Value is an elusive concept and specialty coffee is diverse, so to make coffee better (for all) through impactful collective and individual actions, high quality dialogue is critical. In this lecture, SCA Director of Sustainability Andrés Montenegro will share findings and insights from the 2023 Equitable Value Distribution Survey, which was designed to gauge industry perceptions on this topic. This lecture is recommended for anyone new to Expo and specialty coffee, and for those eager to learn more about sustainability in coffee.

Date: Friday, April 12, 2024
Time:
10:15am - 11:15am
Room Number:
N426C

Instructor

Andrés Montenegro (he/him)
Sustainability Director, Specialty Coffee Association

Andrés Montenegro is the Sustainability Director at the Specialty Coffee Association. He is graduated as Agroindustrial Engineer and holds a M.Sc. in Process Design and Management with a major in food-bioprocesses. With over 15 years of experience navigating the coffee industry, he has focused his professional activity in the intersection between private companies, civil society, and governmental organizations for joint creation of innovations with shared purpose. As a coffee lover, and self-described coffee geek, he is passionate about findings ways to make coffee better, acknowledging the handprint & footprints to keep the coffee ritual thriving in tandem with society & environment.

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Community Ties: Coffee as a Global Connector

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Primrose Specialty Coffee from Ethiopia Cupping