Lecture Description
Everyone knows coffee tastes the best when freshly ground, so why not matcha? Join Eijiro ("Ey-jee-roh") Tsukada, founder and CEO of Cuzen Matcha, as he shares the history and benefits of drinking freshly ground matcha. With over fifteen years of experience in the Japanese and American tea industries, Eijiro launched Cuzen Matcha in 2020 to provide premium matcha to the global at-home consumer while supporting Japanese tea farmers who have committed to growing high-quality organic tea. His approach to inspiring consumers to drink fresh matcha has evolved with the market. Yet, Eijiro has remained focused on simplifying the tea experience and creating a harmonious future by expanding access to healthy, freshly ground organic matcha's flavor and health benefits.
Date: Sunday, April 14, 2024
Time: 11:30am - 12:30am
Room Number: N426C
Instructor
Eijiro ("Ey-jee-roh") Tsukada (he/him)
Founder & CEO, Cuzen Matcha / World Matcha Inc.
Eijiro Tsukada is a serial entrepreneur in the matcha business and was named the Steve Jobs of drinks by Finacial Times. In 2020, he started Cuzen Matcha to pursue his passion for making authentic, freshly-ground matcha more accessible via an easy-to-use at-home matcha maker. The product won a CES 2020 Innovation Award and a TIME’s Best Inventions of 2020. Prior to Cuzen, Eijiro spent two decades at Suntory, a global beverage company in Japan, where he led the successful launch of Iyemon Toku-cha green tea in Japan in 2013 and opened Stonemill Matcha cafe in San Francisco in 2018.