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Private Public Collaboration for Living Income in Coffee (Experiences From Producer Countries)

Lecture Description

Living Income economic analysis has become an increasingly important tool to inform and guide strategies to close income gaps in the coffee sector. The International Coffee Organization’s Coffee Private Public Task Force (CPPTF) is working with national, regional and international stakeholders to use internationally recognized and comparable methodologies to measure income gaps and promote collective action to close those gaps. This panel will present examples of this public/private approach in East Africa and Mesoamerica.

International Coffee Organization (ICO): The ICO will discuss the systemic nature of the Public-Private approach and why it’s a necessary way to achieve sector transformation

  • Sucafina: How does Sucafina use LI to meet its objective of strengthening producers' supply capacity and the benefits they receive from coffee, and what value does it bring to the company’s objectives

  • InterAfrican Coffee Organization (IACO): How IACO uses LI analysis among its members to identify common challenges and solutions in their efforts to improve the income of famers and their economic resilience

  • Starbucks - How Starbucks uses the LI analysis to strengthen their value chain and help the company’s efforts to improve farmers' incomeLecture Description

Miguel Zamora (he/him)
Managing Director, Rural Voices / ICO / Verite

Miguel has been involved in agriculture for 25 years. He has worked in farming, research, extension, business development, and international development with farmers, farmworkers and food companies. He has focused on fostering sustainable agricultural practices, building and strengthening sustainable supply chains while creating opportunities for sustainable trade between farming communities and the food industry.

With Rural Voices, Miguel is focusing on amplifying the voice of farming communities, so the perspective of farmers and farmworkers is included in the discussions and decisions of the sustainability initiatives led by food companies, governments, and civil society organizations.

Miguel supports the International Coffee Organization with the coordination of the Coffee Public-Private Task Force, and Verité on initiatives related to labor and human rights due diligence.


Vanúsia Nogueira (she/her)
Executive Director, International Coffee Organization (ICO)

Vanúsia Nogueira comes from a family of coffee producers, and started her career at PwC Consulting, where she was a partner and worked for 15 years. She started working directly with coffee in 2002, always focusing on niche markets. She served as executive director at BSCA from 2007 through April 2022 and took over as Executive Director at the International Coffee Organization in May 2022. Vanúsia holds a PhD in Administration/Marketing from Rosario National University in Argentina, a BS in Systems Engineering and Administration from Pontifical Catholic University of Rio de Janeiro (PUC-RJ) and MBAs and post-MBA focusing on Management, Marketing and Advanced Project Management from Fundação Getúlio Vargas in Rio de Janeiro.


Celestin M. Gatarayiha (he/him)
Director of Research, Inter-African Coffee Organisation

Celestin is a PhD holder in Agriculture in the Discipline of Plant Pathology, with more than 10 years of experience in the coffee industry, working with Governments, Donors, Private Sector and farmers. He has been coordinating the national coffee value chain as the Head of Coffee Division at the National Agricultural Export Board (NAEB) in Rwanda. Before joining NAEB, Celestin worked at the former Rwanda Institute of Agricultural sciences (ISAR) currently Rwanda Agriculture and Animal Resources Development Board (RAB), as Head of National Coffee Research Program. Currently, he is working with the Inter-African Coffee Organization (IACO) as the Director of Research and Development, and also the Coordinator of the African Coffee Research Network (ACRN).

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April 12

Cup with Uncommon Coffee Roasters

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What Does Sustainability Mean From a Coffee Producer’s Perspective?