Description: Your calendar of coffee releases doesn’t have to be a scramble every year, every quarter, or every release! Our approach not only helps you understand how to release your coffees with an eye on freshness, it also celebrates that releasing coffees is cross-departmental work. We’ll consider all stakeholders as you learn to forecast for sales, ensure your sales and marketing teams have enough time to build a thoughtful rollout to your customers, and we’ll even help you think about pricing your coffees for wholesale, retail, and ecommerce. Our framework will focus your team, keep them informed, and support a smooth roll out and exit plan.
Releasing the best coffees into the world is a team effort! Join us if you’re ready to leave behind the hurried and frantic energy for a calmer and more orderly year ahead.
Date: Saturday, April 13, 2024
Time: 1:30 p.m. - 4:30 p.m.
Room Number: S505A
Category: Business
Instructor
Sandra Elisa Loofbourow
Sandra Elisa Loofbourow is a multifaceted coffee expert. Certified as a Q Instructor by CQI, she excels as a green buyer, roaster, barista, and published author, showcasing her comprehensive understanding of coffee from bean to cup.
Sandra co-founded The Crown: Royal Coffee Lab & Tasting Room, and lends her voice to the bilingual podcast, Cafetera Intelectual. She's dedicated to cultivating a coffee supply chain that's not only sustainable and ethical but also quality-centric, demonstrating her commitment to enhancing the coffee industry's standards and practices.
Rachel Apple
Rachel Apple stands as a distinguished leader within the specialty coffee industry, bringing 18 years of unmatched experience. Her journey from a Quality Control Manager at George Howell Coffee Company to playing a pivotal role at Cometeer has showcased her ability to build relationships and operational excellence. Rachel's influence extends through her work as a Head Judge for Cup of Excellence and as a certified SET Course Instructor, blending expertise with a deep commitment to sustainability and social responsibility.
Her leadership is further recognized in her roles with the US Barista Championship, where she contributes as Head Judge, Sensory Lead, and Committee member, demonstrating years of dedicated volunteer work. Now based in Boston but proudly retaining her Oklahoma essence, Rachel's unique blend of professional excellence and personal charm — complete with fringe and a Stetson hat — complements her reputation as a maker of unparalleled buttermilk biscuits and homemade jam, underscoring her diverse talents beyond coffee.