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From Vision to Reality: Building a Strategic Plan for Coffee Businesses

Description: Find your most powerful direction and commit to shared goals.

Strategic planning isn't just a good practice; it's a necessity for staying competitive, expanding market share, and ensuring long-term sustainability. We’ll give you the tools you need to implement strategy sessions long into the future. Through practical insights, proven business tools, case studies, and interactive discussions, you'll learn how to make informed decisions, optimize resources, and adapt to evolving industry dynamics.

Plus, you’ll have the opportunity to dive into these exercises yourself so when it’s time for you to bring this to your team, you’ll know firsthand how it should go.

Join us if you’re ready to gain clarity on the direction of your business and want your team working together to achieve something great.

Date: Sunday, April 14, 2024
Time: 1:30 p.m. - 4:30 p.m.
Room Number: S504BCD
Category: Business


Instructor

Kevin Wencel
Consultant, The Coffee MBA

 Kevin Wencel, a consultant at The Coffee MBA Collective, has over 25 years in food and beverage leadership. His diverse experience ranges from business development in distribution to steering a multi-brand coffee market with full fiscal oversight. Kevin's culinary journey began in Minneapolis/St. Paul, evolving from an executive chef to a key player in launching Restaurant Alma with a James Beard Award-winning chef.

At US Foods, Kevin excelled in distribution and sales, partnering with prestigious universities and national hospitality chains. Recently, he led Spyhouse Coffee through a merger into FairWave Coffee Collective, managing its CPG and retail sectors as Market President.

Beyond his professional achievements, Kevin enjoys cooking, playing the piano, and cherishing family time in St. Paul, MN, with his wife, two sons, and dog, Sherman.

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April 14

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