Lecture Description
During this lecture, we will discuss the three primary "buckets" of building sales:
1) increasing first time trial
2) increasing purchase frequency
3) increasing average ticket value
We will then discuss tactics and strategies, both paid and free, for each bucket that will improve a cafe's sales. Shop owners and managers will take away best practices to bring back to their operation to tangibly increase their weekly and monthly sales volume.
Date: Friday, April 12, 2024
Time: 11:30am - 12:30pm
Room Number: S401D
Instructor
Blaine Duhe
Executive Director, White Rhino Coffee
Blaine Duhe has twenty years of experience in the food and beverage industry, with roles spanning across shop operations, financial management, human resources, new store opening, and business leadership. He now serves as the Executive Director of White Rhino Coffee, a growing specialty coffee company in the Dallas-Fort Worth metroplex. Since joining White Rhino in 2019, Blaine has overseen the company's expansion from two to 15 outlets, including the addition of a coffee roastery for wholesale and e-commerce operations, as well as a licensing program. His strategic guidance has propelled White Rhino's annual sales from $1.25 million to a projected $10 million+ in 2024.