Lecture Description
Despite the growing interest in sustainable practices, many organizations in the agro-food industry are currently struggling to implement sustainable supply chain innovations. This session will address this gap by presenting the perspective of sustainability inside the Brazilian coffee industry, which is considered not only an important commodity for the Brazilian economy, but also for the global market. Based on scientific methods and results (bibliometric assessment of the literature and survey conducted with different Brazilian coffee stakeholders), this session will provide insights about the possible drivers and barriers faced in the sector when it comes to sustainability implementation – reducing the blind spots of decision-makers to prioritize actions, understand better how to overcome the barriers and take advantage of the drivers towards a more sustainable supply chain in the industry. This session will also bring a practical example of how sustainability can be applied in coffee farming – showing a project focusing in gender equity inside the chain and a new sustainability protocol that is being applied inside the biggest coffee cooperative in Brazil.
Date: Friday, April 12, 2024
Time: 11:30am - 12:30pm
Room Number: S401ABC
Instructor
Yana Guimaraes (she/her)
Trader, SMC Specialty Coffees
Yana Guimaraes currently works in Brazil as a coffee trader in SMC Specialty Coffees, being responsible for planning and performing sales, engaging sustainability and ESG initiatives in both international and local negotiations. Her experience as an ESG Analyst at Cooxupé – largest coffee cooperative worldwide – has earned her quite deep knowledge about sustainability by acting on the promotion of the Company's strategic vision on the economic, environmental, and social pillars, making its sustainable programs feasible.
Yana also published her scientific research on sustainability in the coffee supply chain in an international journal and participated as a speaker at the International Coffee Week in Belo Horizonte (BR), discussing about sustainability practices in the Brazilian coffee supply chain.