Lecture Description
Have you ever seen a business you admire in the news and wondered how they earned that coverage? Do you want to learn about developing relationships with local and trade media to help boost your company's (or your personal) brand without paying a cent? Then this lecture is for you! Reena Arora-Sánchez is an award-winning journalist-turned-communications executive who has successfully collaborated with media for nearly 20 years to get brands (including Millersburg Coffee Company) positive news coverage. She'll share attainable no-cost strategies for engaging with reporters, pitching story ideas, securing coverage, and establishing yourself as a credible subject matter expert – all with the intention of building your brand and your business!
Date: Friday, April 12, 2024
Time: 11:30am - 12:30pm
Room Number: S403AB
Instructor
Reena Arora-Sánchez (she/her)
Global Communications Strategist, Arora-Sánchez International
Reena Arora-Sánchez is a writer and trusted communications leader with a history of success in a number of industries worldwide. She started her career as a journalist in 2005 and today uses her strategic communications savvy to advise global organizations on winning share of voice, connecting with target audiences and successfully navigating timely topics. Reena has a Master of Fine Arts in Creative Writing and a Master of Arts in Organizational & Strategic Communication from Queens University of Charlotte, as well as a bachelor’s degree in broadcast journalism from the S.I. Newhouse School of Public Communications at Syracuse University.