Lecture Description

Many coffee roasters desire to buy directly from the coffee farmer, and are even willing to travel to the source to build relationships. And yet, so many coffee producers tell stories of the cultural faux pas and culture clashes that eventually led to deals falling through, or unfortunate misunderstandings. Through using humorous stories from the field coupled with great photographs, this workshop helps explore the important role of culture when buying green coffee at the source, and outlines a number of helpful strategies for minimizing cultural barriers while maximizing win-win partnerships.

Date: Saturday, April 13, 2024
Time: 11:30am - 12:30pm
Room Number: S401ABC

Instructor

Dr. Ryan Snider (he/him)
Managing Director, Socially Responsible Coffee Ltd.

Dr Ryan Snider grew up in Kenya and has lived / worked throughout sub-Saharan Africa. He is the Managing Director of Socially Responsible Coffee Ltd and his goal is to connect coffee roasters with the farmers who produce their coffee. In order to do this, his team acts as a ‘cultural bridge’ between East African producers and North American roasters, aiming to create a win-win relationship. www.socially-responsible-coffee.com