Lecture Description
Do you feel like you and your team are frantically filling orders in the nick of time? Do you question whether or not you are making money? Do you feel like your coffee releases are rushed and your audience / buyers never really know what you are offering or why?
To answer these questions well, you have to look under the hood of your business to ensure that you have the structure needed to maintain the health of your business and your people.
In this presentation, we'll cover the 5 essentials a growing coffee roaster needs, such as: product pricing structure, building and using a pricing calculator, creating and using a coffee release process, green coffee management & tools, financial structure and dry product management.
Date: Saturday, April 13, 2024
Time: 11:30am - 12:30pm
Room Number: S403AB
Instructor
Luke Waite (he/him)
Owner / Consultant, Pomelo Coffee Consulting & The Lev Co
Luke Waite is the owner of two companies, The Lev Co and Pomelo Coffee Consulting.
During his 7+ years working for coffee roasters, he discovered the need for better operational structure. Additionally, he saw a lack of creative agencies with deep understanding of the branding needs of coffee exporters, importers, and NGO's. These gaps in the industry led to the genesis of Pomelo serving the consuming side of the industry, while The Lev Co serves producers and importers.
His mission is to make coffee roasters more profitable so they can make a meaningful impact on the world.