Curating Your Menu: Exploring Specialty’s Supporting Players (Tea, Chocolate, and CPG)
Workshop Description: While coffee will always be the centerpiece of your cafe menu, let's demystify the many options there are for those "supporting players" and celebrate all they have to offer when it comes to curating your menu!
Join us to learn about how to taste, evaluate, prepare, and promote offerings in the chocolate, tea, and CPG categories, with the same care and attention you give your coffee.
Ideal for the cafe owner or manager, lead barista, the curious coffee sensory enthusiast, this will be a sensory-focused class anchored in practical business application.
Date: Friday, April 25, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 360DEF
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Julie Housh
Tarra Samuelson
How to Dial in Espresso
Workshop Description: Elevate your espresso skills in this comprehensive workshop designed for baristas seeking to deepen their knowledge of coffee extraction. Participants will explore the intricate processes that influence espresso quality, focusing on both the science and art of dialing in.
Course Highlights:
Understanding Extraction: Discover how various factors—such as dose, volume, time, and pressure—affect the extraction process, ultimately influencing flavor, tactile, and quality.
Best Practices: Learn the optimal techniques for “how” and “when” to dial in your espresso to achieve the perfect balance of flavors.
Adjusting Variables: Gain hands-on experience adjusting and documenting brewing variables and see firsthand how these changes impact the final cup.
Coffee Analysis: Analyze roast profile, origin, bean density, and processing methods to understand their effects on the extraction process.
Tasting Experience: Develop your palate while describing and comparing flavors, extraction, and balance.
By the end of this course, participants will not only have a greater appreciation for the complexities of specific coffees but will also leave with increased confidence and efficiency in dialing in espresso.
Date: Friday, April 25, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 362DEF
Category: Espresso
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Kristen Hjelm (she/her)
Senior Director, Business Development - BUNN
Kristen Hjelm is the Senior Director of Business Development for BUNN. She lives in the Pacific Northwest with her family and two young kids. Kristen received a Master in Business Administration degree from Arizona State University. Kristen has been involved with the coffee industry for over 20 years as a barista, corporate trainer, sales and business development consultant. As a sensory and technical judge, she has judged regional and national Barista Competitions for over 12 years. Kristen has volunteered, presented, and created content for various industry organizations, including SCA Expo, World of Coffee, Coffee Technicians Guild, Coffee Fest, and more. Kristen is passionate about the specialty coffee industry and provides a welcoming atmosphere in which to learn, share, and grow with one another.
Equitable Pricing Models: Building your Own Pricing Impact Assessment to Support Smallholder Livelihoods
Workshop Description: Pricing decisions across the supply chain have a direct measurable impact on the livelihoods, resilience, and prosperity of coffee producing communities. This workshop gives roasters and other coffee enterprises the tools and insights to assess the impact of their pricing strategies on smallholder producers welfare. Participants will explore impactful pricing models—such as long-term contracts, living income benchmarks, community investment and traceable price guarantees, among others—that go beyond c-market rates and business as usual models, to provide meaningful support and incentives for coffee producers.
Designed for roasters of all sizes, this workshop helps participants assess and adapt pricing practices aligned with business goals and producer prosperity. Through practical exercises and open-source tools, attendees will gain a solid understanding of the data needed to evaluate price impact, develop strategies to work with supply chain partners to assess impact, and craft communication tools that raise awareness with employees and end consumers. By the end of the session, roasters will have the skills to assess and monitor the impact of their pricing strategies, using this insight as a pivotal tool to build stronger, more resilient supply chain
Date: Friday, April 25, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 370AB
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Pedro Manga
From Surviving to Thriving – How to Run a Profitable Coffee Shop
Workshop Description: Back by popular demand! Join this workshop designed exclusively for coffee shop owners or managers seeking to elevate their business game. Focus on honing your business acumen while gaining invaluable insights into financial strategies, operational efficiencies, and essential practices to maximize profitability. From cost analysis to menu engineering, you’ll walk away equipped with the tools to optimize your shop's financial health.
Date: Friday, April 25, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 371AB
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Laila Ghambari
Quality, Food Safety and Employee Safety - The Trinity
Workshop Description: As a coffee roasters, we all should agree that quality management, food safety and employee safety are all important. In fact, the last two are regulated and one must comply. Quality management one could argue that without it, you will not survive.
In this workshop you will learn the scientific disciplines each requires, as well as how they overlap and even sometimes conflict.
We will work thru how to develop all three that feed into one another which helps create robust programs for each.
We will explore:
- The things you must do (regulatory - FDA and OSHA)
- The things you should do for quality control
- Risk assessment process for each
- Development of SOP's for each
- Documentation of the whole process
- Internal Audits, Corrective Actions and Root Cause Analysis
The end goal - is to create systems and programs for each that take your "tribal" knowledge and make it institutional. From there, you will understand that humans are humans, we make mistakes, but how do we prevent making the same ones over and over.
Date: Friday, April 25, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 372AB
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Mike Ebert (he/him)
Senior Consultant, Firedancer Coffee Consultants
MIKE EBERT is founder of Firedancer Coffee Consultants, dedicated to helping clients create a personalized strategy to ensure long-‐term success. He works primarily with roasters, producers and retailers, drawing from his extensive experience in all facets of the specialty coffee supply chain to guide clients in reaching their potential. Ebert is an Authorized SCA Trainer (AST) for the Specialty Coffee Association (SCA); a certified Preventive Controls Qualified Individual (PCQI) and lead trainer for food safety; and co-‐chairs curriculum for the SCA Educational Advisory Council, which develops new educational experiences for the specialty coffee community.
Infused at Origin: Understanding and Experiencing Infused Coffees
Workshop Description: Join us for an in-depth exploration of the growing trend of infused green coffee—a processing technique that is making waves in the coffee landscape. In this hands-on workshop, you'll learn about this trending category of coffee, including how it's made at origin, what sets it apart from other coffee processing methods, and its potential advantages and drawbacks.
Date: Friday, April 25, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 360DEF
Category: Brewing/Sensory
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Taste, Describe, Create: Applying The CVA Descriptive Form To Coffee Blend Creation
Workshop Description: The Taste, Describe, Create Workshop introduces the Coffee Value Assessment Descriptive Form to coffee professionals new to the CVA. The workshop advances the knowledge and understanding of the Descriptive Form by applying it to the coffee blend creation process. Working collaboratively in small groups, we will recreate a reference coffee blend.
After completing this workshop, attendees will gain valuable first-hand insight into the multiple uses of the CVA Descriptive Form. The practical application of the form in a guided workshop setting will build the confidence necessary to include the CVA as part of their product development and quality control processes.
Date: Friday, April 25, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 361DEF
Category: Cupping
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Todd Arnette (he/him)
The Alchemy of the Pour: Mastering Latte Art Techniques
Workshop Description: Latte art transcends mere aesthetics; it represents the culmination of skill, technique, and the quality of coffee ingredients. This hands-on, bilingual workshop will immerse participants in the captivating world of latte art, highlighting how minor adjustments in milk texturization and pouring technique can lead to significant differences in visual and flavor appeal.
Throughout the session, we will explore the science of milk composition, the importance of espresso as a foundation, and the artistry behind each pour. Participants will engage in practical exercises to master silky microfoam and create stunning designs, from classic hearts to intricate rosettas and tulips.
Join us for an immersive experience that fuses technique with artistry, and take your coffee crafting skills to new heights!
El latte art trasciende lo puramente estético; representa la culminación de habilidades, técnica y la calidad de los ingredientes del café. Este taller práctico y bilingüe permitirá a los participantes profundizar en el arte del latte art, mostrando cómo pequeños ajustes en la texturización de la leche y en la técnica de vertido pueden generar diferencias significativas tanto en la presentación visual como en el perfil de sabor.
A lo largo de la sesión, exploraremos la ciencia detrás de la composición de la leche, la importancia del espresso como base fundamental, y el arte detrás de cada vertido. Los participantes realizarán ejercicios prácticos para perfeccionar la creación de microespuma sedosa y desarrollar diseños sorprendentes, que van desde corazones clásicos hasta rosetas y tulipanes intrincados.
Te invitamos a participar en una experiencia que combina técnica y creatividad, elevando tus habilidades en la elaboración de café a un nivel superior.
Date: Friday, April 25, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 362DEF
Category: Espresso
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Nicole Rosaly Martínez (she/her)
Authorized SCA Trainer (AST)
Nicole Rosaly is a dedicated coffee educator and Authorized SCA Trainer (AST) in Barista Skills, with certifications in Sensory Skills, Brewing, and Green Coffee. With over 18 years of experience in the coffee industry, Nicole has had the privilege to teach through workshops and certifications in both English and Spanish, always striving to make learning accessible and meaningful for everyone. Currently serving as Coffee Director at La Academia de Baristas de Puerto Rico, a barista professor at Universidad Ana G. Méndez in Puerto Rico, one of the creators of Project Origin for Puerto Rico, and on a new coffee journey with Not Your Average Joe, Nicole is deeply committed on supporting the growth of the coffee community. She believes in the value of collaboration and the importance of creating training programs that accommodate all types of abilities, helping individuals at every level unlock their potential and continue growing. With a focus on nurturing talent and fostering genuine connections, Nicole is grateful for the chance to share her love & passion for coffee through this workshop and contribute to the success of others.
Regenerative Thinking: A Design Thinking Toolkit for Specialty Coffee
Workshop Description: The practice of sustainability requires the dynamic careful balance of social, economic, and environmental priorities. Achieving this balance is by nature complex, as the connections are usually not clearly defined or emerge in scales (time or space) not easily identifiable by conventional analytical approaches. This challenge calls for a new (collective) mindset and leadership capacity, being more conscious, purposeful, and strategic to create this sustainable future (intentionally), generating greater possibilities for all actors in the coffee value chain.
Design thinking is a human-centered (user-centered) approach to problem-solving that amalgamates stakeholders’ need through empathy and an adaptive process rooted in practice and action-learning. The use of prototypes for making tangible the product or services help the designer re-think solutions to bring new perspectives and ideas, transforming the way people, organizations, and businesses solve these problems and create shared-value solutions.
This workshop will introduce prototyping techniques from design thinking for solving a set of real sustainability challenges in the specialty coffee sector that will allow the generation of a creative solution (prototype) that intersect desirability, viability, and feasibility. The blend of theoretical elements with action-learning offers a new way to understand problem solving and social innovation to make coffee better, for all.
Our goal is to provide actionable knowledge that support sustainability professionals, coffee companies and producer organizations in the specialty coffee industry to incorporate skills and mindsets that facilitate the generation of transformative solutions that are regenerative and distributive by design, and that consider sustainability an ongoing practice for learning how to make the right thing the right way, a commitment for create a coffee sector of shared opportunity, shared responsibility, and shared prosperity.
The workshop is inspired by the Theory U philosophy, Doughnut Design for Business tool, and the Human-Centered approach to innovation that will be adapted to the specialty coffee context to create an impactful and dynamic activity for all the participants.
Date: Friday, April 25, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 370AB
Category: Brewing/Sensory
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Andrés M. Montenegro J. (he/him)
Sustainability Director, Specialty Coffee Association
Working Towards Cuppers' Alignment in Descriptive Assessment
Workshop Description: If you've become familiar with CVA through the last year and are curious about how to incorporate the idea of alignment for the Descriptive Assessment, this workshop is for you!
Using references from the WCR Lexicon to exemplify intensity - and using additional CVA specific tools to exemplify CATA Descriptors, this workshop will focus on a few alignment activities for intensities and descriptors.
Group discussion is always welcome and we'll emphasize the idea that alignment can be welcome in the (objective) Descriptive Assessment - but is still unnecessary in the Affective Assessment.
Date: Saturday, April 26, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 360DEF
Category: Brewing/Sensory
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Roukiat Delrue (she/her)
Consultant
World-renowned expert in professional level coffee education, development, and innovation. Detail oriented and creator and co-creator of education programs – including implementation and further quality assurance of certified individuals and instructors.
Subject matter expertise in several aspects of the coffee industry including green coffee, objective quality assessment, post-harvest processing and brewing, and competition judging.
Familiarity with diverse languages and cultures, allowing for ease of communication throughout the coffee chain as well as teaching to producers or consumers alike.
Boost Your Social Ventures: Sustainable Project Funding through Crowdfunding
Workshop Description: This workshop is designed for leaders and entrepreneurs in the coffee industry who aim to transform their ideas into impactful sustainable initiatives. Led by Olga Velásquez, CEO of Raíces Colectivo, participants will benefit from her extensive experience in sustainability and fieldwork across Central America. Olga will share insights on various initiatives and discuss critical elements that enhance project viability.
Conducted entirely in Spanish, the workshop will focus on formulating projects that attract mass funding by refining key elements that resonate with potential donors. Participants will take their own ideas, analyze their specific challenges, and access valuable background information on other producers. They will learn how to utilize Raíces Colectivo’s free crowdfunding platform to support their initiatives.
Additionally, participants can develop a sustainable investment initiative that can be funded directly through their commercial partners or submitted to the platform. Through practical exercises, attendees will create compelling proposals and effective crowdfunding campaigns. The session will be recorded and published in English, ensuring wider accessibility. By the end, participants will understand how to transition from ideas to well-structured projects ready for crowdfunding, empowering lasting change in their communities.
Date: Saturday, April 26, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 371AB
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Olga Velasquez
The Profitable Cafe: Financial Strategies for Sustainable Success
Workshop Description: What does a healthy cafe budget look like? And how do you match that to the reality of operations?
In the dynamic job of running a cafe, a solid grasp of budgeting is vital for sustainable success. This workshop is designed to empower cafe owners, managers, and aspiring entrepreneurs with the foundational tools to create, analyze, and optimize a budget that drives profitability. Attendees will dive into key areas of the P&L—like cost of goods (COGs), labor, and occupancy—to understand how each impacts the overall health of their business and how to control them ongoing via operational decisions.
Using a fill-in-the-blank workbook, attendees actively engage in analyzing financial metrics, calculating ideal expense percentages, and learning actionable methods to control costs. This workshop transforms complex financial concepts into manageable, practical steps. Plus, we’ll explore real strategies for boosting cafe sales and inspiring cafe workers to engage better with the business. Attendees will leave feeling enthusiastic, knowledgeable, and equipped with practical budgeting insights to support their cafe's growth.
This workshop would be perfect for people brand new to these concepts or even experienced cafe owners who are having a difficult time controlling expenses.
Date: Saturday, April 26, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 370AB
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Erica Escalante
Tastes Like Tropical Fruits: Understanding Fruit Flavors and Aromas from the Tropics
Workshop Description: In this hands-on workshop, attendees will explore the sensory attributes of a wide range of tropical fruits and how to use them to appropriately describe tastes and flavors found in specialty coffee. Additionally, through a series of tasting and description activities, attendees will learn valuable tools to improve their sensory memory and approach flavor description in an effective way.
After completing the workshop attendees will be able to:
• Identify and describe the distinct flavors and aromas of 15+ tropical fruits.
• Develop and improve their sensory memory to better recognize fruit-related flavor notes in coffee.
• Enhance their vocabulary for effectively communicate flavor notes, improving their ability to describe coffee.
By the end of the workshop, attendees will be better equipped to articulate the fruity nuances in specialty coffee, enriching both personal appreciation and professional evaluations.
Date: Saturday, April 26, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 360DEF
Category: Brewing/Sensory
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Camila Khalife
Introduction to Cupping
Workshop Description: This workshop will guide you through the standards and protocols used by cupping practitioners, giving you the skills to evaluate coffee like an expert. You'll also have the opportunity to practice cupping different coffees using the Specialty Coffee Association’s descriptive and affective evaluation forms. No prior cupping experience is needed to attend this workshop.
Date: Saturday, April 26, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 361DEF
Category: Cupping
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Seidy Selivanow
Programming for Flavor: Dialing in Coffee Equipment
Workshop Description: Programmable coffee equipment provides excellent control over the brewing process. Yet producing delicious results often requires going beyond factory default programs. In this class, we’ll explore batch brewer, espresso grinder, and espresso machine programs and learn how they can be used to dial in optimum coffee flavor. This class is ideal for anyone who owns or supports coffee brewing and espresso equipment, including coffee equipment technicians, café owners, lead baristas, and roasters.
Date: Saturday, April 26, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 362DEF
Category: Espresso
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Brady Butler (he/him)
Owner, Trail Blaze Coffee Academy
Brady Butler is an Authorized SCA Trainer who has been leading barista, brewing, and coffee technician trainings since 2009. Over his coffee career, Brady has also worked as a barista, a coffee equipment technician, and in wholesale customer support. He was also co-lead for the SCA's Brewing Content Creator Group and a Lead Author for the Coffee Technicians Program, including the Intermediate Diagnostics and Repair and Advanced Equipment Support courses. He currently owns Trail Blaze Coffee Academy, an independent training company based in Charlotte, NC.
Roast Revolution: Exploring Cutting-Edge Innovations in Coffee Roasting Techniques
Workshop Description: In the rapidly evolving world of specialty coffee, staying ahead of the curve with advanced roasting techniques is vital for both quality and sustainability. This workshop will explore pioneering innovations in coffee roasting that are transforming the industry.
Our session will showcase the latest technological advancements in roasting equipment and software, designed to enhance precision and efficiency. Attendees will learn about sustainable roasting practices that significantly reduce energy consumption and environmental impact, aligning with the growing demand for eco-friendly coffee production.
We will also explore new flavor profile developments through unique roasting techniques, offering attendees insights into creating captivating flavors that meet the nuanced preferences of the specialty coffee market.
This workshop serves as a platform for coffee roasters, shop owners, enthusiasts, farmers, and green coffee importers to network, share knowledge, and foster collaboration, driving growth and innovation across the industry.
Date: Saturday, April 26, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 370AB
Category: Roasting
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Arash Hassanian (he/him)
CEO, Roastronix
I am the CEO of Roastronix, where I lead a dedicated team in designing and manufacturing state-of-the-art coffee roasting equipment. We also provide collaborative co-roasting spaces, empowering roasters to innovate and perfect their craft. With a strong commitment to sustainability and community engagement, I strive to advance the specialty coffee industry through technological innovation and collaborative efforts.
Building a Better Business: Management & Leadership
Workshop Description: Foster exceptional leadership and cultivate a motivated team! In this workshop, coffee shop owners and managers will learn proven techniques in effective communication, team empowerment, and cultivating a positive work culture. Discover the secrets to nurturing a happy and engaged team, driving productivity and customer satisfaction. Elevate your business through effective management and leadership, setting the stage for continued growth and excellence.
Date: Saturday, April 26, 2025
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 371AB
Category: Business
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Laila Ghambari
Past Crop Profiling: A Roaster’s Guide to Blending
Workshop Description: This workshop provides roasters with practical strategies for managing costs by utilizing past crop coffees without compromising flavor quality. Attendees will explore blending methods to balance past and fresh crop coffees, aiming to retain a balanced flavor profile that masks any age-related changes. Through hands-on tasting, participants will experiment with various blending ratios and roast profiles, discovering effective ways to maintain quality and consistency. The session will also cover cost analysis techniques, allowing attendees to calculate the financial benefits of incorporating past crop coffees in their offerings, ultimately maximizing profitability and minimizing waste. Every coffee deserves a loving home.
Date: Sunday, April 27, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 360DEF
Category: Brewing/Sensory
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Sarah Cline Parker (she/her)
Green Coffee Professional, Tailwind Roasting
Sarah is the founder and operator of Tailwind Roasting Collaborative in Chicago. She has been in the specialty coffee industry for over 8 years with a passion for sustainable practices across the supply chain. She started her coffee journey in Colombia co-founding a social enterprise aimed at directly connecting producers with end consumers. From that time, she has had direct experience in most aspects of the industry, from café management, QC, wholesale, to green trading.
Coffee Matchmaker: Multi-Perspective Cupping for Experienced Tasters
Workshop Description: Effective cuppers do more than just taste coffee – they catalog attributes to develop a high-resolution picture of each coffee and use this information to match each coffee with its ideal market. Since markets are diverse, cuppings must be able to cup according to different – and sometimes multiple – perspectives.
This hands-on workshop explores multi-perspective cupping, helping participants strengthen their use of the CVA Descriptive and Affective Assessments and become more agile in their ability to match coffees with buyers or consumers who will appreciate them. Anyone with prior cupping experience is welcome!
Date: Sunday, April 27, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 361DEF
Category: Cupping
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Work It! Coffee Shop Bar and Workflow Efficiency
Workshop Description: Make your coffee bar workflow work for you and your team! Whether you’re in the process of designing a cafe space, or want to make sure that your team is working together, let’s come together to work on workflow!
In this workshop we will discuss the theory behind workflow management, examine case studies of different bar layouts - how they work and why they work, experiment with different approaches to bar layouts, and discuss not just the physical workspace but how teams can work together to be efficient behind the bar.
Whether you have one person on bar, or two (or more!) we’ll discuss the best way to approach drink order and how everyone can work together to ensure the highest quality of drinks is being served and your customers are receiving the highest level of hospitality!
Date: Sunday, April 27, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 362DEF
Category: Espresso
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Selina Viguera
A Deep Dive into Cold Brew Sensory Analysis: Applying the Coffee Value Assessment
Workshop Description: With the expansion of cold brew in the global market, there is a greater need to understand how coffees will perform with this brewing method. Although hot cupping is familiar to coffee professionals, many are unfamiliar with cold brew sensory analysis techniques. However, if you’re going to brew coffee cold, you should also cup it cold.
Date: Sunday, April 27, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 370AB
Category: Cupping
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.