Lecture Description
The prosumer coffee market has seen rapid growth in recent years, fueled by the increasing popularity of specialty coffee and a shift toward at-home brewing excellence. This lecture examines emerging trends in the prosumer segment, highlighting how innovation, consumer demand, and cultural shifts are reshaping the industry.
We’ll explore the evolution of specialty coffee, including its impact on product development, such as grinders, espresso machines, and brewing tools. Key factors driving this growth—such as sustainability, design, and accessibility—will be analyzed. Attendees will gain insights into the challenges and opportunities facing the market, from supply chain dynamics to the growing influence of social media and e-commerce.
Whether you’re a professional or a passionate enthusiast, this session will offer valuable perspectives on how the prosumer market continues to expand, innovate, and influence the coffee industry at large.
Date: Sunday April 27, 2025
Time: 10:15am - 11:15am
Location: Room 351DEF
Category: Business
Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Vel Genov (he/him)
Founder, Zerno
Vel Genov, founder of Zerno, combines engineering expertise with entrepreneurial vision to drive innovation in specialty coffee. Formerly Head of Product at Adobe, he applies his product development and customer-focused skills to create precision-engineered grinders. His hands-on approach and deep industry insight position him at the forefront of coffee innovation. As a creator of award-winning products and an active voice in the coffee community, Vel offers a unique perspective on emerging trends and the evolving specialty coffee landscape.