Lecture Description
We continue to experience an incredibly volatile NY”C” market, and it is likely that 2025 will continue to see unexpected movements. It is important for exporters, cooperatives and producers to understand the ever-changing market conditions so that appropriate trading decisions can be made. What awaits us in 2025? This presentation will provide participants with an overview of Sucafina’s methodology to evaluating global supply and demand. We will take an in-depth look at fundamentals, macroeconomic factors, fund positioning and technicals—all factors that strongly influence coffee market prices. We will dissect origin production figures, global demand, differential trends, the macro-economic situation, fund positioning, arbitrage, spreads and certified stocks. We don’t have a crystal ball, but the market information we present will hopefully provide origin partners with the resources and information to manage risk and execute successful trades.
Date: Friday, April 25, 2025
Time: 1:00pm - 2:00pm
Location: Room 350DEF
Category: Business
Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Luis Fernando Esteves (he/him)
CAMP Commercial Director, Sucafina
Luis Fernando Esteves is the CAMP (Central America, Peru, and Mexico) Commercial Director at Sucafina, with nearly 20 years in the coffee game. He kicked things off in Quality Control down in Santos, Brazil, but didn’t stay put for long as soon he was jetting off to a fancy international gig. For the last 15 years, he’s been juggling research, business development, and trading like a pro, all while geeking out over how coffee connects the dots and brings people together across the supply chain. This guy’s been to over 50 countries (probably with a suitcase full of beans) and even lived up in coffee hotspots like Vietnam and Colombia. Oh, and get this - before he was sipping espresso, Luis Fernando was tearing up the soccer field as a pro player. Talk about a caffeinated career switch!
Jorge Cuevas (he/him)
Chief Coffee Officer, Sustainable Harvest
Jorge is the Chief Coffee Officer at Sustainable Harvest Coffee Importers. His 30-year career in coffee spans roles with producers cooperatives, dry mills, exporters and importers. His participation in the coffee industry also includes volunteer roles at CQI, SCA, NCA and Fairtarde International among others.