Lecture Description
We continue to experience an incredibly volatile NY”C” market, and it is likely that 2024 will continue to see unexpected movements. It is important for exporters, cooperatives and producers to understand the ever-changing market conditions so that appropriate trading decisions can be made. What awaits us in 2024? This presentation will provide participants with an overview of Sucafina’s methodology to evaluating global supply and demand. We will take an in-depth look at fundamentals, macroeconomic factors, fund positioning and technicals—all factors that strongly influence coffee market prices. We will dissect origin production figures, global demand, differential trends, the macro-economic situation, fund positioning, arbitrage, spreads and certified stocks. We don’t have a crystal ball, but the market information we present will hopefully provide origin partners with the resources and information to manage risk and execute successful trades.
Date: Saturday, April 13, 2024
Time: 9:00am - 10:00am
Room Number: S403AB
Instructor
Jordan Hooper (he/him)
Managing Director, Sucafina Specialty North America
Jordan began his coffee career at the end of a two-year volunteer stint in Central America. He's spent the last 15 years on the trade side, working as an intern, lab coordinator, trader, and manager. He's currently the Director of Sucafina NA, the NY-based import arm of Sucafina, one of the leading farm-to-roaster coffee companies in the world.
Felice Chay (she/her)
LatAm Origination Coordinator, Sucafina Specialty North America
Felice is the Latin American Origination Coordinator at Sucafina NA. She was first introduced to the coffee industry as an Economic Development Peace Corps Volunteer in Western Honduras in the early 2000s. After over a decade of non-profit/development work in both the US and Central America, she joined a green coffee trading company in 2012. She began working with Sucafina NA in 2016 and coordinates third-party sourcing from Central America and Peru for the global group.
Luis Fernando Esteves (he/him)
Head of Research & Trader, Sucafina Specialty
Luis Fernando Esteves is Sucafina’s Head of Research & Trader holding over 15 years of experience in the coffee business. His journey in coffee began in Quality Control in Santos/Brazil but transitioning quickly to a much more international role and over the last 12 years he has worked in a wide array of research and business development positions as well trading, always bringing a great love and enthusiasm for the connections that coffee engenders throughout the supply chain. Luis Fernando have visited over 50 countries in his life and lived in coffee origins as Vietnam and Colombia. Fun fact is that he came to coffee after a career as a professional soccer player.