Lecture Description
In today’s digital-first world, e-commerce data is crucial for coffee businesses, whether in retail, wholesale, roasting, or allied products. Platforms like Shopify provide insights that can enhance customer engagement, inventory management, and revenue growth. However, many companies underutilize this valuable data. This lecture will demonstrate how to harness data-driven capabilities to optimize your coffee business.
We’ll discuss how retail brands can personalize the shopping experience to foster customer loyalty, how green coffee sellers can forecast demand using market data, and how wholesale suppliers can identify revenue opportunities and improve profitability through analytics. Attendees will learn to tailor marketing strategies to boost sales, focusing on personalization, subscription models, market expansion, and customer retention.
Through real-world case studies and actionable examples, this session will:
· Illustrate how data can keep you competitive and thriving.
· Provide strategies for leveraging e-commerce analytics to understand customer behavior and adapt to market trends
· Explore ways to optimize product offerings, create marketing opportunities, and streamline inventory management.
· Highlight techniques for customizing marketing and sales strategies for various customer segments, from individual consumers to wholesale buyers.
Date: Saturday April 26, 2025
Time: 9:00am - 10:00am
Location: Room 351DEF
Category: Business
Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Chris Legler (he/him)
CEO, Axios Growth Consultants
Chris Legler, the founder and CEO of Axios Growth Consultants, specializes in empowering businesses to thrive amid economic uncertainty. With 30+ years of experience at industry giants like Espresso Supply, Bonavita, Starbucks, and Sony, Chris brings unparalleled insight into navigating complex markets and fueling growth.
A former coffee roastery owner, he intimately understands the opportunities and challenges facing small business owners. In addition to being a Certified Management Consultant, Chris holds an MBA from Seattle University, and a certificate in Circular Economy and Sustainable Strategies from Cambridge.
Chris is passionate about helping companies innovate, adapt, and unlock their full potential.