Lecture Description
In this session, we will dive into the essential steps for launching and running a successful mobile coffee business. From developing a solid business plan to selecting the right equipment, we’ll cover all the critical factors needed to get started. Attendees will learn about location strategies, navigating local regulations, optimizing operations on-the-go, and how to create a unique brand identity that resonates with customers.
We'll also discuss key financial considerations, including managing inventory, tracking sales, and maintaining profitability, as well as creative marketing ideas to grow your customer base. Whether you're just starting out or looking to expand an existing business, this presentation will provide actionable insights and practical tools for making your mobile coffee business a thriving success.
Date: Friday, April 25, 2025
Time: 9:00AM - 10:00AM
Location: Room 350DEF
Category: Business
Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Eric Rowell
CEO, Grit and Grind Coffee Franchise
Eric Rowell is a dynamic entrepreneur and CEO, leading multiple ventures across the coffee and business development industries. As the CEO and founder of Grit and Grind Coffee, Eric has grown the brand from mobile units to thriving brick-and-mortar locations with franchising opportunities, all while maintaining a strong community focus. His passion for empowering others shines through Mobile Coffee University, where he educates aspiring coffee entrepreneurs through e-courses, mastermind groups, and his workshops at Coffee Fest.
As CEO of Rowell Holdings LLC, Eric oversees multi-business developments, including real estate development. Together with his wife, Destiny Rowell—the visionary behind Grit and Grind Coffee and Coffee Mastermind—Eric is dedicated to innovation, growth, and helping others succeed in the coffee industry and beyond.
Destiny Rowell
Director of Brand Strategy, Grit and Grind Coffee Franchise
Meet Destiny, the Co-Founder and creative force behind Grit + Grind Coffee. As a seasoned brand strategist, content creator, and skilled brand photographer, Destiny brings a unique blend of vision and expertise to the world of coffee. With a passion for storytelling and a keen eye for aesthetics, Destiny crafts captivating narratives and visually stunning imagery that embody the essence of Grit + Grind Coffee. Through innovative strategies and a commitment to authenticity, Destiny is dedicated to shaping memorable experiences and building meaningful connections.