Workshop Description: If you've become familiar with CVA through the last year and are curious about how to incorporate the idea of alignment for the Descriptive Assessment, this workshop is for you!
Using references from the WCR Lexicon to exemplify intensity - and using additional CVA specific tools to exemplify CATA Descriptors, this workshop will focus on a few alignment activities for intensities and descriptors.
Group discussion is always welcome and we'll emphasize the idea that alignment can be welcome in the (objective) Descriptive Assessment - but is still unnecessary in the Affective Assessment.
Date: Saturday, April 26, 2025
Time: 9:00 a.m. - 12:00 p.m.
Room Number: 360DEF
Category: Brewing/Sensory
Price: $252
Booking: To book your place in this Workshop, head to the Specialty Coffee Expo Registration Portal and add a session to your order. Already registered? Simply enter your email address and badge code to access your booking and add other paid events to your badge.
Instructor
Federica Parisi (she/her)
Coffee & Beverages Community Director, Simonelli Group SpA
Hello I'm Federica Parisi, Coffee and Beverages Community Director at Simonelli Group. I'm an active member in the coffee industry for 14 years (Nespresso & Starbucks), I contribute to elevating coffee education standards.
I'm dedicated to high-quality coffee education in the industry, committed to fostering knowledge and excellence among coffee professionals.
I'm a proud Authorized SCA Trainer (Sensory, Brewing, Introduction to Coffee, CVA for Cuppers, Coffee Sustainability) and 2y experienced SCA judge (Barista and Brewers). I'm a European Specialty Tea Association Trainer as well and a proud Victoria Arduino E1 Prima EXP owner. I'm Italian and I live in Switzerland.
Brandon Bir (he/him)
Director of Sustainability, Crimson Coffee
Brandon Bir is a coffee and sustainability professional with a passion for equality and education. When not traveling to coffee-growing countries to teach classes focused on quality and sensory science or working towards zero waste at the SCA Campus in Columbus, Bir can be found representing Crimson Coffee speaking to students at universities and events around the world. In his role as Director of Sustainability, Bir develops new sustainable practices for all professionals on the value chain in coffee. Brandon is a certified Assistant Q-instructor, Q-Processing Generalist, SCA Content Creator, and holds a master’s from the University of Wisconsin.