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A Critical Look at Direct Trade & Micro-lots

Lecture Description

As part of Sustainable Harvest's Unsustainable Project Campaign, we are examining unsustainable practices in the specialty coffee trade. Our goal is to foster a meaningful conversation on social, environmental, and fiscal sustainability for coffee producers.

This panel will explore the benefits and challenges of two key models in specialty: micro-lots and direct trade.

Micro-lots: We will discuss how micro-lots can benefit producers through premium pricing and quality differentiation. We will also address the limitations, including scalability and market access. How can roasters deepen their engagement with micro-lot producers beyond the transaction?

Direct Trade: This discussion will explore the market limitations of direct trade, such as logistical and financial challenges. We’ll also examine its potential to empower producers by creating transparent, equitable relationships and greater autonomy within the supply chain. What more can be done to strengthen this model?

By exploring these models, we want to identify strategies that promote true sustainability and empower producers. This panel will offer insights into how roasters and producers can shift from transactional relationships to long-term partnerships that drive meaningful change.

Date: Saturday April 26, 2025
Time:
11:30am - 12:30pm
Location:
Room 352DEF
Category:
Sustainability

Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.


Moderator

Danna Wasserman
Sustainable Trading Manager, Sustainable Harvest

Panelists

Hara Kumaran
Buyer, Metric Coffee

Jay Kling
Buyer, Irving Farm

Benjamin Paz-Owner
Owner, Beneficio San Vicente

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April 26

Deforestation-Free Specialty Coffee: Ethiopia’s Semi-Forest and Community-Driven Model

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April 26

Which Coffee Would Go Well With This Food? A Consumer Research on the Appropriateness of Specialty Coffee and Food Pairing