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Championships as a Catalyst: Building Skills, Brands, and Community and the Future of USCC

Lecture Description

Explore how the U.S. Coffee Championships serve as a powerful platform for personal growth, career advancement, and industry innovation. This panel will feature insights from past competitors, mentors, and supporters who have experienced the transformative impact of the competition process. From honing technical skills to building industry connections and elevating brands, the discussion will highlight the tangible benefits for individuals and businesses alike. Attendees will walk away with actionable strategies for engaging with coffee competitions and fostering a culture of excellence and inclusivity within the specialty coffee community.

This panel will also be include some of the current leaders to explain the current format, how the competitions have evolved, and where we are headed.

Through engaging stories, case studies, and a discussion on the changing landscape of coffee competitions, attendees will leave inspired and equipped to participate in or support these transformative events.

Date: Saturday April 26, 2025
Time:
1:00pm - 2:00pm
Location:
Room 351DEF
Category:
Business

Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.


Speakers

TBA

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April 26

Hot & Cold Value Assessment: Comparative Sensory Profiling of Cold, Hot, and Gentle Brewed Coffees Using Descriptive Techniques

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April 26

Bold Coffees Deserve Bold Brands: How to Build and Protect Your Brand