Description: Participants will learn the different types of distribution channels there are for wholesale and dive into their required margins and service types. Participants will then write their companies value proposition to the channel of business in which they'd like to be distributed, and do real time pricing and margin calculations to determine unit economics and pricing structures.
Date: Friday, April 12, 2024
Time: 9:00 a.m. - 12:00 p.m.
Room Number: S505B
Category: Business
Instructors
Kevin Wencel
Consultant, The Coffee MBA
Kevin Wencel, a consultant at The Coffee MBA Collective, has over 25 years in food and beverage leadership. His diverse experience ranges from business development in distribution to steering a multi-brand coffee market with full fiscal oversight. Kevin's culinary journey began in Minneapolis/St. Paul, evolving from an executive chef to a key player in launching Restaurant Alma with a James Beard Award-winning chef.
At US Foods, Kevin excelled in distribution and sales, partnering with prestigious universities and national hospitality chains. Recently, he led Spyhouse Coffee through a merger into FairWave Coffee Collective, managing its CPG and retail sectors as Market President.
Beyond his professional achievements, Kevin enjoys cooking, playing the piano, and cherishing family time in St. Paul, MN, with his wife, two sons, and dog, Sherman.