Lecture Description
When cuppers evaluate coffee, they are seeking to answer two questions: what does this coffee taste like, and what is my impression of its quality? In 2023, the Specialty Coffee Association proposed an evolution of the 2004 cupping form to the industry and in the year since, hundreds of cuppers around the world have learned how to use the form and tested it in their labs. This lecture will introduce the Coffee Value Assessment, summarize the development process (2020-present), and outline the next steps for this industry standard. This is an essential update for cuppers, coffee buyers, producers, traders, and anyone interested in how coffee quality is understood, measured, and valued.
Date: Saturday, April 13, 2024
Time: 9:00am - 10:00am
Room Number: N426AB
Instructor
Kim Elena Ionescu (she/her)
Chief Sustainability and Knowledge Development Officer, Specialty Coffee Association
Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she leads a team that turns research and emerging knowledge into event programs, standards, educational curriculum, and publications that serve specialty coffee industry businesses and professionals across the supply chain and around the world. Prior to joining the association in 2015, Kim spent a decade buying coffee and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters.