Description: Join us for an enlightening workshop that explores the fascinating world of sensory perception in coffee tasting. Led by renowned coffee experts Christos Sotiros and Jae Teovanovic, this immersive session will delve into the impact and interaction between our primary senses when experiencing the flavors of coffee.
Discover the concept of cross-modal perception, where our senses intertwine to create a holistic sensory experience. Explore how taste, aroma, texture, and even visual cues influence our perception of coffee's flavor profile, unlocking a deeper understanding of the complexities behind our sensory experiences.
Delve into the atmospheric experience and learn how the surrounding environment can enhance the sensory journey. Explore the role of ambiance, lighting, music, and other factors in creating a memorable and immersive coffee experience for customers. Gain valuable insights and practical tips on how coffee shops can elevate the consumer experience through thoughtful design and ambiance.
Throughout the workshop, Jae and Christos will provide tips and recommendations on applicable strategies for coffee shops to enhance the sensory experience for their customers. From selecting the right coffee beans to creating a welcoming atmosphere, you will gain valuable insights into how to create a memorable and enjoyable coffee experience that keeps customers coming back for more.
Whether you are a coffee professional, a coffee shop owner, or simply a coffee enthusiast, this workshop is designed to deepen your understanding of sensory perception and provide practical tools to elevate the coffee experience. Don't miss this unique opportunity to learn from one of the industry's leading experts and unlock the secrets behind creating an exceptional sensory journey in the world of coffee.
Date: Sunday, April 14, 2024
Time: 9:00 a.m. - 12:00 p.m.
Room Number: S502
Category: Science
Instructors
Christos Sotiros
Category Executive & Master Barista, Nestlé
Authorized AST since 2018
Q Arabica
Swiss Barista Champion 2023 and WBC Semifinalist 2023 Athens
Currently working for Nestlé Professional Strategic Business Unit leading the coffee Capabilities building for internal coffee teams globally.
I ve been in the food & beverage business for more than 14 years working at hotels, bars, restaurants and cafes with my academic studies to be in Psychology.
Jae Teovanovic
Coffee Ambassador, Barista, Nestlé
Jae is a seasoned service industry professional with experience in cafes, restaurants, and bars in Greece and Canada. With a passion for coffee and bartending, Jae has honed their skills over the years, making them a valuable asset. In addition to his expertise in the service industry, has studied Health Sciences with focus on paramedics. Currently, Jae works as a Coffee Ambassador and Barista for Nestle Professional Canada. Their dedication, commitment, and ability to create memorable experiences, combined with their educational background in Health Sciences, make them a well-rounded and invaluable member of the service industry.